3 Things You Should Know About Duplicate Content

 In Blog, Content Marketing

We’ve said it before and we will continue to say it; your website’s content is an integral part of your success. From an SEO perspective to engaging with your customers, content plays a big role in every aspect. Is your website where it should be at? Google crawls websites in order to determine which sites fall where. What does your site say about your business? Duplicate content, in particular, is an area where many people have questions. Thankfully, we’re here to answer them for you!

1. How much content should you have?

All of your pages should have a minimum of 250 words of content but on the flip-side of that, you want to be careful to not over saturate your web pages with too much content. The rule of thumb is more than 250 but less than 1500.

2. What is Duplicate Content?

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” There are a few times when duplicate content is okay but it is not to be confused with plagiarism which is never okay. (Do not plagiarize! Plagiarism is a big no-no in every platform, Internet included.) While copy and pasting is never okay, quoting is okay and is actually beneficial. Hyperlink your source and make it clear that the quote is not yours.

Where duplicate content gets negative is if it’s done in a “spammy” manner. Google’s Matt Cutts says, “It’s certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam.”

3. What is considered SEO-friendly content?

It’s much more simple than most people think. In order for content to be SEO friendly, it simply must be relevant. Keywords help with your rankings, true, but the most important thing you can do to ensure that your website has the best content is to write your best content. Talk about products, services, features, upcoming events. Use geo-targeted words so it has a better chance of coming up in search engines. Use links and lists for easy reading that will also be SEO friendly.

Content is king and it should be treated as such. Never sacrifice your writing; treat it like gold. Consistency is a large factor for high-ranking content. SEO doesn’t happen overnight, it can wax and wane depending on how often you update, post, etc. iPartnerMedia knows what it takes to get you to the top. If you’d like to discuss your website’s content, your concerns, and to work towards a solution, contact us today.