As the owner of a home services company, you know how difficult it can be to overcome the competition as you continue to grow your business.
While there are many ways to spread the word and attract new customers, digital marketing remains the best. There are many reasons for this, including:
- Ability to target a specific audience
- More cost efficient than traditional marketing techniques
- Opportunity to target potential customers where they hang out (such as on social media)
Of course, there’s more to digital marketing success than what meets the eye. If you want to reach all your goals, here are several tips to guide you:
1. Try Everything
There will come a point when you know what does and doesn’t work in regards to connecting with your target audience online.
Until then, be open to trying everything. From social media to email marketing to paid ads, a flexible approach will go a long way in helping you pinpoint the plan that generates the best results.
2. Invest in Pay per Click Marketing (PPC)
When you want immediate results PPC should be your first option.
By advertising you ensure your product or service appears on the top of the page of Google or Bing above the other organic results, guaranteeing more traffic to your website and more leads for your business.
The price of paying for ads can be costly, and to have successful PPC it needs to be managed in a proficient way. Understanding budgeting, ad bids, quality scores and click through rates can help your business run a profitable PPC campaign.
3. Focus on Search Engine Optimization (SEO)
Many consumers search online for a home service company as a means of learning more. You want your website to appear at the top of the search engines for your target keywords.
But there’s a problem: it’s not easy to overcome the competition and secure top placement.
A detailed approach to SEO, both on page and off page, will put you in position for success. Don’t make the mistake of thinking this will take care of itself.
4. Understanding the Importance of Social Media Advertising
Social media is everything in this generation and understanding how it can help your business grow is essential.
Facebook, Twitter, Youtube are just some of the most popular social media platforms where you can advertise and grow your business.
It’s not enough to just be signed up and present on these sites, you have to deliver compelling content that will catch the eyes of potential customers.
5. Take Advantage of Customer Reviews
More so today than ever before, potential customers use the internet to read reviews before making a decision on which company to trust.
If your home service company has a four or five star rating on all the top review sites, it’ll work in your favor. Conversely, if one bad review after the next shows up, it’ll harm your ability to secure new customers.
What works for your company may not work for the next one, and vice versa. If you want to achieve success with digital marketing, start by experimenting with these five ideas.
As you gain knowledge and experience, you can tweak your approach with the idea of generating even better results.