As an electrician, there’s a lot of opportunity to win new business. From single-family homes to commercial buildings, many property owners require the assistance of a high quality electrical company.
But here’s the problem: you’re not the only electrician in town.
With a high level of competition, it’s critical to implement an effective marketing strategy. This positions you to secure new work with the idea of building your customer base and boosting revenue.
While there is no right or wrong marketing strategy for your electrical company, here are five ideas to consider:
1. A Modern Website
Even if you’ve done well for your business in the past with no website, you don’t want to take this risk any longer.
More people than ever before are searching for electricians online, so a modern website is an absolute must.
This gives you a place to provide information on your business, share contact information, and display testimonials (and that’s just the start).
2. Content Marketing
Do you have a corporate blog? Are you sharing advice on industry related websites?
With so many forms of content marketing, it deserves a good amount of your attention.
The nice thing about content marketing is that you can get started with little to no investment. All it takes is some time and creativity to spread the word about your business.
3. Social Media
From Twitter to Facebook to Instagram, there is no shortage of ways to connect with your target audience on social media.
When using social media, share useful and engaging content, such as images of past projects and positive feedback from recent customers.
4. Email Marketing
Do you have an email list? Have you neglected to use it in the past?
Email marketing remains one of the best ways to connect with your audience. You can send everything from a newsletter to coupons to an annual reminder for some type of service.
As your email list grows, so does its power.
5. Video Marketing
It takes more resources than other forms of marketing, but it also has the potential to generate a lot of business.
You can create various types of videos, such as those that show homeowners how to complete basic electrical tasks. From there, distribute it through as many channels as possible, including your website, blog, and social media.
Now that you know how to market your electrical company, it’s time to dive in. With the right strategy in place, you’ll find yourself generating more business than ever before.