Are you searching for new ways to generate traffic to your website? Are you wondering if link building is the answer to all your questions?

While there is more to link building than meets the eye, the right strategy can go a long way in generating additional traffic and building your brand.

According to HubSpot, “61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.”

With your competitors focusing on SEO and link building, it’s safe to say you should do the same. These tips will put you on the right path to success:

1. Create a Keyword List

Before you do anything, create a list of keywords that you want to rank for. While it’s natural to want to rank for high-traffic keywords, don’t shy away from long-tail keywords that can drive targeted visitors to your website.

Tip: spy on your competition to determine which keywords they’re targeting. With these in mind, you can then create a plan for beating your competitors to the top.

2. Quality Over Quantity

Go back in time 10+ years and link building was all about quantity. The more links pointing to your website the greater chance it had of reaching the top of the search engine results.

In today’s world, this is no longer the case. Instead, you should take a “quality over quantity” approach.

It’s better to secure one link from a relevant, high DA site than 10 links from non-relevant, low DA sites.

Tip: make a list of the top 50 to 100 sites you want to secure a link on. These should all be related to your industry with a high DA. You won’t get a link on each site, but even if you grab a handful it can do big things for your search engine rankings.

3. Stick With Your Strategy

One of the biggest mistakes you can make is dedicating resources to link building for a short period of time, and then give up.

It takes dedication and persistence to achieve results. It’s not out of the question to spend weeks on end without having any luck, just to finally breakthrough when you least expect it.

Tip: track everything you do, as this helps you determine what is and isn’t working. You can then use your findings to adjust your strategy for better results in the future.

Final Thoughts

There are many ways to generate traffic to your website, with link building one of the best.

As you secure high quality inbound links, pay close attention to your search engine rankings. You may soon find your website creeping toward the top of the first page, which will naturally bring more traffic.