As a roofing company, there’s a good chance you have a lot of competition in your local area. With this in mind, it’s often a challenge to regularly connect with potential customers.

Fortunately, with the help of a comprehensive Google Ads strategy, you can do just that.

Pay per click advertising, such as Google Ads, is exactly what it sounds like. It allows you to bid on keywords – such as roofing company in Naples – so that your ad appears in a prominent location in the search results.

A big part of your success with Google Ads is based on trial and error. This doesn’t mean you want to waste time and money finding something that works, but you should be open to the idea of tweaking your strategy on your search for a positive return on investment.

Here are the primary benefits of using Google Ads as a roofing company:

  • Ability to control your budget: You know how much you can afford to spend each day, and you can set your budget accordingly. This ensures that you don’t overspend, thus making it difficult to achieve a positive return on investment.
  • Fast and easy: Google makes it easy to set up an Ads campaign. In fact, it shouldn’t take you more than a day to get up and running. This allows your website to show up at the top of the search results for your target keywords much faster than it would through an organic SEO strategy.
  • Serve ads to interested consumers: Since you’re bidding on keywords, you know that anyone who clicks through to your website is interested in what you have to offer. They’re more likely than others to take action, whether it be calling you for an estimate or completing an online form.

As you create Google Ads and experiment with different strategies, focus your attention on:

  • Headline
  • Ad copy
  • Colors

Also, pay close attention to your cost per click and its overall impact on your budget. This allows you to more easily track your return on investment.

There is no secret to success with Google Ads as a roofing company, but the opportunity to do big things is right in front of you.

All you have to do is take the first step forward, experiment with your approach, and track your results. Soon enough, you’ll find yourself on the path to success!