The landscaping industry is extremely competitive. Without a strategy for reaching your target audience, it becomes difficult to generate fresh leads and continue to grow your business.
Fortunately, there are many ways to leverage the internet to reach your short and long-term goals. Here are a few strategies to consider:
1. Redesign Your Website
Do you remember the days when any website was better than none at all? This is a thing of the past, with more companies than ever putting their resources toward creating a strong online presence.
Keep these tips in mind when reviewing and redesigning your website:
- Provide clear, concise content that provides the reader with real value
- Make it easy for your audience to get in touch via email and phone
- Share images of your work
- Share testimonials from past customers
When you combine the above with a clean design, your website will act as the backbone of your online marketing strategy.
2. Go Social
Although it takes time to manage social media accounts, it’s something that most your competitors are probably doing.
In addition to the most well known social media platforms – including Facebook and Instagram – turn your attention to niche social networks.
Houzz is a great example of this, thanks to its large audience of engaged consumers. Here are some tips for winning big on Houzz:
- Use your best photos when adding new projects
- Include detailed descriptions along with each photo
- Ask customers to share a review on your Houzz page, as it helps improve your visibility
3. Pay Per Click (PPC) Advertising
Are you willing to spend money to make money? If so, Pay Per Click (PPC) advertising is a strategy to consider.
For example, the Google Ads online advertising platform provides the opportunity to get your company’s website in front of your target audience.
Maybe you own a landscaping company in Naples, Florida. You can bid on ads for keywords such as:
- Naples landscaping
- Naples landscaper
- Naples landscape installation
- Naples lawn care
- Naples tree care
As you experiment with different keywords, you’ll begin to see which ones provide the biggest return on investment (ROI).
While word of mouth is a great way to grow your landscaping business, you should also leverage the internet.
The three strategies above allow you to effectively connect with your target audience, all with the idea of generating new business.