As a business owner, there are hundreds upon hundreds of ways to market your business. While every strategy is worth your consideration, it’s important to focus a good amount of your time and resources on the internet.
It doesn’t matter if you’re targeting local customers or those who live on the opposite side of the world, the internet provides the opportunity to get in touch with your audience.
With all this in mind, there’s a question you need to answer: what’s the best way to use the internet to effectively market your business?
They key word here is effectively.
Almost every business in today’s world has a website, but that doesn’t mean they’re all using it to effectively market their business.
Here are five simple steps for getting started:
1. Launch Your Website
If you don’t yet have a website, now’s the time to launch it to the world.
There are plenty of tools for building your own site, but you should strongly consider hiring a professional to tackle this task.
Not only does a professionally designed website look better, but it frees up your time to focus on other areas of your business.
2. Provide Valuable Information
It’s not good enough to drive traffic to your website. You need to provide your audience with something of value when they arrive.
The approach you take is based largely on your audience and industry. For example, if you own a local restaurant, your website may include your menu, specials for the day, and recent customer reviews.
Don’t launch your website and hope for the best. Instead, think long and hard about how you can provide the most value.
3. Email Marketing
It doesn’t matter how you collect email addresses, as long as you have a plan in place for doing so.
Some people capture email addresses via their website, while others combine this with those that they collect during face-to-face interactions with customers.
According to HubSpot, “Three-quarters of companies agree that email offers “excellent” to “good” ROI.”
Don’t let your competition pass you by. The sooner you get started with email marketing the better off you’ll be.
4. Social Media
Social media provides the opportunity to connect with current customers, prospective customers, partners, and suppliers among many others.
The most popular social media platforms among business owners include: Facebook, LinkedIn, Twitter, and Instagram.
A big part of where you spend your time on social media depends on who you’re trying to reach. If you’re interested in connecting with other business owners, LinkedIn is the place for you. However, if your audience is much broader, you’re better off spending time on Facebook, Twitter, and Instagram.
It’s a good idea to experiment with every social media service, as this will give you a clear idea of what provides the most value.
5. PPC Advertising
If you’re seeking immediate traffic to your website, there aren’t many strategies better than PPC advertising.
Google AdWords is the most common place to start, but there are other networks to consider.
While it’s not always easy to get on board with the idea of spending money to make money, once you achieve some success with PPC advertising you’ll be hooked.