According to Vendasta’s list of 50 statistics on reputation management, “more large companies are hiring full-time online reputation managers.”
So, why the influx? Why exactly is reputation management important?
Reputation management is vital to the success of any business. The push for technological advancement has transformed online branding into the new form of marketing.
To keep up with the new age, solidifying a reputable company and product is a must-have for company growth as well as stability.
Investing help from a marketing company could be tremendously beneficial to your reputation management. Luckily, iPartnermedia offers free review scan to help boost your online reputation.
Simply fill out the form at the end of the landing page!
Here are four reasons why you should invest in reputation management:
1. Reputation Management Builds Relationships
Trust is difficult to obtain in today’s society. The access to technology has given many people the ability to post, sell, or advertise anything. Some are not necessarily qualified or scholars of marketing.
Advancements in technology, while positive in regards to expansion, have some negatives. Now, clients have to determine the legitimacy of companies and their mission before embarking on any business ventures. Exclusions apply or wordy contracts make people hesitant to put their faith in companies.
For this reason, companies need to be open, honest, and reliable. By managing your interactions with clients, colleagues, and competitors both online and off, you’re constantly maintaining your reputation with them.
People want to trust companies; be the company they can trust. Statistics show that people are willing to pay the extra price for high quality, reliable services.
Your clients formulate an opinion of your company based on presentation. They take into consideration your services, as well as details like response time, hospitality, and efficiency. By meeting their expectations, you’ll build a stable pool of returning clients.
Talk of your reputation will spread, drawing in new business. Reputation management is about being present in the conversation between your past/present clients and your future clients.
2. Image is Everything
A large client base isn’t sustainable if you can’t maintain their needs and expectations. You have to live up to what you promise and maintain your reliability. That being said, a reputable image is a pivotal factor in business success and growth.
Small businesses—especially newer companies—need to present a professional image that will set them apart from your competition. A clean image indirectly suggests that your company is a safe investment.
Be your best self!
“Do the best you can until you know better. Then when you know better, do better.” -Maya Angelou
3. The Voices Behind Your Reputation: Reviews and Testimonials
Vendasta says that “86% of people would pay more for services from a company with higher ratings and reviews.”
People trust online reviews, especially those listed on reputable websites like Google, Yelp, and Facebook. They want to hear what other clients have to say about services at a company, which is why it’s important to request feedback.
The majority of people will choose an established and reputable company versus a lesser known or unrated business.
In fact, Forbes says “90% of consumers read online reviews before visiting a business.” Placing your business in the limelight in a positive way is the first stepping stone in reaching and maintaining a new business.
Can Good Reviews Attract More Than Just Clients?
Yes! High ratings bring in a better workforce for your company.
Candidates are looking for successful, established companies that will provide security, stability, and an opportunity to improve. Candidates are less likely to go aboard a company with a questionable reputation.
As a manager and business owner, you want to be a strong force for the best recruitment. Don’t let negative reviews be the trigger that scares away potential employees.
Present security through responsiveness. Responding to both positive and negative comments will demonstrate that you are active in your growth as a company and that you care about your reputation.
Online reputation management will increase the success of your business. Through consistent effort, you’ll be able to build a positive reputation that will help you climb Google’s search results and stand out amongst the competition.
4. But wait, what about negative feedback?
Responding to ALL feedback is a huge aspect of reputation management. Whether a negative review is true or not, you should strive to reply to all reviews. After all, people are watching for not only negative feedback but how you respond to it as well. Both positive and negative comments hold value for your reputation.
How do I handle a negative comment?
First, remember to be objective, not emotional. Being empathetic when a customer expresses a lack of satisfaction is important. Show that your business cares about its clients and is willing to go the extra mile to turn around a bad experience.
Your goal should be to resolve the issue as quickly as possible and with a positive approach.
Not sure how to fix a customer complaint offhand? That’s okay!
You can provide a customer service phone number or an email that directs them toward customer support. This will show anyone reading the review and your response that you are proactive in addressing any customer dissatisfaction.
Plus, you may just win back their business. Approximately 70% of unhappy clients will return if their issue is resolved in their favor.
Cover all your bases and let your audience be the judge!
Reputation management is an essential part of owning a business. Going the extra mile for your customers and maintaining a positive image online and in person will determine how others perceive your brand.
Need help managing your reputation? Put your best foot forward with iPartnerMedia. We are a team of consistent professionals dedicated to helping companies place themselves in the best light.
Let us help you build a reputation for your business that matches your brand and potential.
Call us at 239-449-4749 or look into our reputation management services. We can help you strategize the best ways to build a reputation and reviews that will put you in front of the eyes of prospective customers.