The Importance of Site Speed for SEO
Site speed is described as the amount of time it takes your website to load, no matter what page you’re on. This includes images, photos, content, and any other additional features.
Page speed is more specific. It consists of two things: page load time and the “time to first byte.” To translate that into simpler terms, page load time means the amount of time it takes for the page to load in its entirety. Time to first byte is a much shorter measurement. It equals the amount of time it takes your browser to receive the first byte of information from the web server.
No matter which measurement you’re analyzing, faster is better. Many people have found that faster pages both rank and convert higher than slower ones.
There are several factors that affect your site’s speed, including file sizes, cache, servers and more, but we’ll delve into that a little later on in this blog.
Before we jump into that, let’s discuss how you can test your site speed!