Plumbing companies face more competition today than ever before. Fortunately, with the right online marketing strategy, you’re able to overcome your competitors and maintain your spot at the top of your local market.
Here are five online marketing ideas for plumbing companies:
1. Redesign Your Website
If your website is old and outdated, there’s no better time than now to refresh it. From a modern design to updated content, this will go a long way in giving your customers and potential customers the confidence they need to contact you.
2. Talk Up Your Services
It’s one thing to market your plumbing company in an overall sense. It’s another thing entirely to do so with specific services in mind.
For example, if you have many years experience installing whole house water filtration systems, play this up on your website and use it to your advantage in your marketing material.
3. Use a Live Chat Feature
When someone visits your website, give them the opportunity to immediately touch base with you or another member of your team. With live chat, prospective customers are more likely to ask questions and schedule an appointment.
Tip: you don’t have to be available at all times. You can turn off live chat at certain times of the day, such as when you’re on a job.
4. Focus on SEO
Let’s face it: people don’t look beyond page one of the Google search results. The closer you are to the top of page one, the more likely you are to receive organic traffic.
SEO is a long-term strategy, so you shouldn’t expect immediate results. By working closely with an experienced SEO agency, your search engine rankings will begin to climb – and there’s nothing more exciting than that.
5. Combine Marketing with Advertising
There are many ways to advertise your plumbing company online, such as through the display of Google Ads and Facebook advertising. This allows you to bid on specific keywords, all while setting a budget that suits you.
These are just some of the many online marketing ideas you can use to your advantage. As you begin to achieve the desired results, you can adjust your approach to get the most bang for your buck.