The Impact of Swag
They say the best things in life are free, and when it comes to marketing, “swag” or promotional items are one of the best investments your business can make!
Promotional items work while you can’t! They’re right there in your customer’s hands, in their pocket, on their desk, and even at home. Seeing an image and a name everyday will increase retention and influence customers when they pick up the phone to finally call for your services!
Integrate your business into your customer’s everyday life. Make sure they see your logo on a pen or notepad. When it’s time for the first, heavenly cup of coffee in the morning, make sure it’s your mug they’re reaching for! Let your promotional items be there for your customer when you can’t.
Promotional items are perfect for networking events, trade shows, giveaways, or they can even be given as gifts and incentives. After all, everyone loves free stuff!
There’s Power in Numbers
According to Promotional Products Association International, promotional products go far beyond your desk drawers and closet. When a business introduces promotional products as a tool to grow their audience, reach and recall skyrocket.
In a study by PPAI, 76.1% of the respondents could recall the advertiser’s name on the product that they had received in the past 12 months. Compare this to the 80% of participants who said they read a newspaper or magazine in the past week, but only 53.5% could recall the name of a single business.
Print and digital modes of media can go a long way, but having that extra piece of swag can really drive your business to the next level of recollection and imminent customer loyalty.
Possess the Power of Swag
Who doesn’t love pens?!
Promotional products are an entire world, however, that goes past pens (and all of their enticing power). Get creative with your choices; you can bestow your logo and company colors on everything from coffee mugs, mouse pads, hats, t-shirts, sweaters, stress balls, duffle bags, and, of course, pens.
Creative, well-branded promotional products can propel businesses past initial hellos and work themselves into everyday use the way that other forms of advertising cannot. It’s that subtle reminder. The one that turns into an “ah ha!” moment when a client finds themselves in need of something only your business can fulfill.
Increase your reach and recall by literally putting your business in the customer’s hands. Consider your own pen jar in your office, or your cluttered fridge at home. Odds are you’ll find at least one company’s memorabilia gracing a pen, notepad, or magnet.
Need help finding the right promotional products for your company?
With iPartnerMedia, it’s easy to click, design, and order promotional items! Take your business to the next level without even having to leave your desk. Order Promo Products today!
If you feel like your business needs a little extra love and care, call our offices today: 239-449-4749. Our creative team of experts will work alongside you to create a clear, engaging branding guide that will help all of your products stay consistent!