The Synergy of Web-Based and Print Marketing
All too often online media and print marketing are thrown on the scales as we weigh the benefits of one versus the other.
“Print is dead!” some say.
“Social media and online marketing is a waste of time,” others claim.
But what if we told you that it shouldn’t be one or the other? Rather, web-based marketing and print marketing produced the strongest results when working together. Despite their stark difference, there is a distinct synergy between these two methods of marketing that—when tapped into—can produce increased leads and better results.
The Marketing Circle of Life
The relationship between these two forms of marketing moves in a continuous circle. Consider your first exchange with a prospect out on the street, in a meeting, or at a networking event. What is the one thing you leave them with after the initial conversation?
Your business card, of course.
On it you put your contact information so that he or she has a way to get in touch with you when a need arises. This usually involves your phone number, e-mail address, and website. Yet consider what happens when you throw social media into your list of contacts.
Suddenly, prospect clients or customers have the opportunity to connect with you on a platform they use on a daily basis. The average American spends one-third of their day on our mobile devices, you begin to realize that is a lot of time to reach and connect with them. The conversation you initiated in that first meeting continues in their newsfeed, giving you the ability to build a relationship as their expert in your field, tempt them with online deals and offerings, and build your brand recognition as you show up in their newsfeed time and time again.
You can also use other print collateral such as direct mail marketing with a coupon or time sensitive call-to-action that requires recipients to “like” your social media pages or sign up for a newsletter on your website in order to receive a benefit or enter to win a prize.
This is just a taste of how the two methods of marketing go hand-in-hand. There are so many ways you can reach your objective when you reach out using both traditional and digital marketing platforms. Don’t be afraid to get creative.
Try These Print-to-Online Marketing Ideas!
Need a few ideas to help you get started in your hybrid marketing approach? iPartnerMedia has put together a list of 3 easy-to-deploy marketing strategies to help get you started:
- Feature Your Social Media Users in Your Next Newsletter, Blog, or Ad
Everyone likes a little publicity. Use social media to engage your followers in a poll question, feedback, or tips. Tempt them into engaging by stating that the best answers will be featured in your company’s next blog, newsletter, or advertisement.
- Promote Online Content via Print
Use print ads and/or mail campaigns to promote a free e-book or digital giveaway that is available to those who sign up on your website. The initiative of getting something free will often spur users into action.
- React to Online Engagement Through Traditional Media
Have you recently received a few online reviews you would like to respond to? Perhaps there are rumors (good or bad) that are circulating on the Internet. Address them through print media via press releases, articles, or traditional media. Using this activity as a platform, you can create a story around your business that can generate media attention.
Need Help With Your Campaign?
If you’re not confident in your own ability to execute a hybrid marketing campaign or simply don’t have the time, it never hurts to turn to the professionals to help you execute a successful campaign. iPartnerMedia specializes in Social Media Advertising and Management, as well as Print Media! Call us today and see what our experts can do for you.