How Web Apps Are Helping Your Business
In our highly digital world, it has never been more evident that being mobile is not only suggested, it’s integral. We are living every day through our technology, especially our apps. People are reaching for their smartphones or tablets to start their day, connecting with coworkers over email, and interacting with customers online.
As mobile platforms like iOS® ( iPhone®, iPad®), Android™ and others evolve, the capabilities of reaching and connecting with your target audiences become endless. Web applications (apps) bring the level of integration needed to leverage these new found customer touch points, allowing your business to engage with your customers intuitively and effortlessly.
Web apps are similar to mobile apps with a few key differences. According to Skilled, web apps…
- Can be discovered in search engines
- Can be linked to and shared
- Can be distributed via web
Web apps literally put your business in the palm of your customers hand while also retaining the benefits of a web presence. Putting the power in your customer’s hands through an integrated web app can impact your bottom line by helping your organization increase customer loyalty and retention.