Why Bad Websites Hurt Business

 In Blog, Website

Website impressions has taken the place of face-to-face introductions. While face-to-face business interactions haven’t disappeared, websites are now the door between you and your prospective customer.

Is your website enticing enough for them to open it?

Bad websites hurt businesses. There’s no getting around that. Your website is an extension of your business. It should reflect your quality of work, your business’ values. Consider your site an introduction to more than just your services but your business as a whole.

Bad Website, Bad Impression

Your website is the first impression of your business. Open your website and look at it with fresh eyes.

Is it a website that you would stay on? Would you explore it more? Or would you cringe?

If you think your websites cringeworthy then it’s safe to say that so do your customers and trust us, that matters.

75% of consumers admit that they judge a business’ credibility based on their website design. If it’s difficult to navigate, hard to decipher, or is bare, consumers click out and many never return.

Businesses have a limited number of time to make an impression. In fact, many consumers expect a web page to load in 2 seconds or less, with 79% of shoppers reporting that they will not return to a laggy website. 44% of those people will also share their poor web experience with friends and family.

Not only will a poor website hinder your business, other consumers will ward prospective customers off.

“But I have a splash page?”

Sadly, that’s not enough to entice consumers or Google.

“Splash and [entrance] pages really have no value in today’s online world,” Janyer Dominguez, iPartnerMedia’s vice president of web development told CIO. “They [just] run up your website’s bounce rate because users can’t [immediately] find what they’re looking for, so they [leave].”

Invest in an upgrade and you’re investing in your success.

Keep it Mobile Responsive

ipm-mobileHaving a good website means that it must be mobile responsive. A mobile responsive design strategy uses a more intricate, intuitive design that puts your mobile design before the desktop experience. The key feature of this design is that it instantly adapts to whatever device it’s pulled up on so that it fits to scale. This flexibility leads to a streamlined experience for your users, so you never have to worry about the look and feel of your website from one device to another. This is especially important for companies who:

  • Have an e-commerce platform
  • Draw traffic through blogs
  • Have a customer base accustomed to mobile browsing

Considering the average daily mobile usage surpassed daily desktop usage in 2014, we think it’s safe to say that most companies fall into that third category. Knowing this, isn’t it time your website put mobile experience first?

Check to see if your website is mobile responsive!

Need a Website Built?

iPartnerMedia wants to help you take your business to the next level! Let us build you a better website so you can generate more clicks that will turn into conversions. Our team of creative professionals has experience in various industries, bringing a well-rounded view to the table. Sign up with the form on the right for your FREE website audit!

We are an in-house marketing agency for any and all of your business needs. Web, print, marketing—we do it all! Our team prides itself on producing high quality work that reflects your vision and values. When you’re looking for a web team, it’s imperative that you enjoy doing business with them. iPartnerMedia makes it easy. Don’t settle for anything less than the best!

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Showing 2 comments
  • Gemma

    Interesting read! I agree with you, bad websites do suck! When I started my website I never took note of this and I wasn’t getting the business I wanted until I got an expert to redesign it. I run maintenance on my website every now and then to ensure everything is up to date. I think my audience is comfortable with it. My traffic has continued to grow since then and sales increased, too.

    • Administrator

      Thanks for sharing your experience, Gemma! It’s amazing what a difference the quality of your website makes. If you ever need help promoting your business or launching a campaign, do keep us in mind! Our experts offer print and marketing services on top of web design, so we can help you increase those sales even more. 🙂

      -iPartnerMedia