iPartnerMedia prides itself on being a Google Partner, but what does that really mean? If you’re a client searching for website design, Pay-Per-Click (PPC) or Search Engine Marketing (SEM) services, you want to choose someone who has credibility, training, and experience that you can count on. Being a Google Partner helps ensure that we check all of those boxes.
Below, iPartnerMedia gives you the inside scoop.
What is a Google Partner?
Internet marketing is a highly competitive realm. It is constantly in a state of evolution, so in order to be successful, you have to advance with it. This requires ongoing education and a keen focus on relevant changes to search algorithms, advertising platforms, and other key pieces of the SERP puzzle.
The Google Partners Program helps with this by providing:
- Special Google Sponsored Events for Partners and their Clients
- Training and Certification in Essential SEO and SEM Skills
- Access to Useful Industry Research
- And More
In order for your agency’s membership to be approved for this program, you have to demonstrate a certain level of skill and knowledge. This includes competency and experience in AdWords, a Search Engine Marketing tool that allows you to appear on the first for specific keyword and keyphrase searches. Agencies must meet a spend requirement, deliver revenue growth for your clients, and sustain and grow your customer base.
The Benefits of Partnering with a Google Partner
Google Partners Have a Proven Record of Client Satisfaction and Success
Google Partners is like a free filter to help you pinpoint an established agency or professional. Companies who don this prestigious badge have proven their comprehension and success in SEO and SEM services, giving you the confidence to trust them with your business goals.
We are held to a standard by Google not only to earn our place as a partner, but to maintain it. This includes up-to-date certifications, proven ad spend and client retention, as well as a steady growth.
Google Partners are Certified
As we said before, Google Partners have access to ongoing training in Adwords, PPC, and SEM strategies, allowing us to deliver the best results to our clients. Our certifications include:
- Search Advertising: best practices in creating, managing, and optimizing Adwords search campaigns.
- Display Advertising: best practices for creating, managing, and optimizing AdWords Display campaigns.
- Google Analytics IQ: proficiency in digital analytics and Google Analytics, including measurement and implementation planning and Google Analytics configuration and administration.
- Mobile Sites: mobile site proficiency for creating, managing, measuring, and optimizing mobile sites.
All of these skills allow us to plan, execute, and monitor the success of your campaign based on your objective. All of our certifications are tested and renewed every 12 to 18 months to ensure that we remain up-to-date on our knowledge and methods of SEM best practices.
Google Partners Have the “In” on Adwords
There are plenty of SEO and SEM professionals in the world. Not being a partner doesn’t discredit your ability to perform, but when you’re working from a Google-based platform like Adwords, it pays to have a foot in in the search engine behemoth’s door.
Google wants its partners to succeed just as much as you want to succeed. We are given a direct line to one of Google’s team of experts that work with us to ensure we can deliver you results for your campaign with the best ROI.
What’s more, Google Partners are often given access to exclusive promotional offers for our clients so that we can give you more bang for your buck.
Pretty cool, right?
iPartnerMedia is a Certified, Bonafide PPC and SEM Service Agency
Our team consists of Search Engine Marketing experts, web developers, professional copywriters, and Adwords gurus that collaborate to give your campaign two very important things: a voice that resonates with your target audience, and a strategy that puts that message in front of their eyes.
However, the best way to discover the difference is to experience it firsthand. Pick up the phone and talk to an expert about how iPartnerMedia can help you reach your advertising goals. Your initial consultation is free, so what do you have to lose?