What is a Google Partner?
Internet marketing is a highly competitive realm. It is constantly in a state of evolution, so in order to be successful, you have to advance with it. This requires ongoing education and a keen focus on relevant changes to search algorithms, advertising platforms, and other key pieces of the SERP puzzle.
The Google Partners Program helps with this by providing:
- Special Google Sponsored Events for Partners and their Clients
- Training and Certification in Essential SEO and SEM Skills
- Access to Useful Industry Research
- And More
In order for your agency’s membership to be approved for this program, you have to demonstrate a certain level of skill and knowledge. This includes competency and experience in AdWords, a Search Engine Marketing tool that allows you to appear on the first for specific keyword and keyphrase searches. Agencies must meet a spend requirement, deliver revenue growth for your clients, and sustain and grow your customer base.